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Asif Peer

CEO & MD, Systems Limited

Asif Peer is the Group CEO and a Board Member at Systems Limited, where his remarkable journey commenced as a software developer in 1996. His leadership spans a global workforce of over 7,000, where he orchestrates a culture of innovation and excellence that sets industry standards. Under his guidance, Systems Limited has expanded its reach to the US, UK, MEA, KSA, and APAC, offering global enterprises a competitive digital edge. In 2022, he was honoured with the Sitara-e-Imtiaz for his outstanding contributions to the IT sector. He also received the Tech Leadership Award at FinTech Futures Banking in the UK, along with the CEO Excellence Award and the IBA Alumni Excellence Award, lauding his tireless efforts in advancing Pakistan's economy. Recently, Mr. Peer was appointed as Ambassador at Large, in recognition of his commitment to tax compliance and his exceptional service and dedication.

A tenacious and diligent IT specialist, Mr Peer is an influential member of P@SHA. He served as President of the Executive Committee for the American Business Council in 2020 and continues to be an active member. He is a board member of Khaadi, Pakistan's premier fashion retailer, and DHA, and part of the Prime Minister’s Economic Advisory Council, FBR Tax Reform Committee, and IT Chair for Export Growth.

Under his leadership, Systems Limited has achieved numerous prestigious accolades, including being named a Forbes Asia Best Under A Billion company as one of Asia`s fastest-growing firms, earning a place in the Microsoft Inner Circle as part of the top 1% of business application leaders, and receiving the top IT exporter award in Pakistan for four consecutive years.

Mr Peer's journey is a testament to his unwavering commitment to driving innovation and fostering excellence, both within his organisation and the broader business landscape.

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